To coincide with the redesign of its Style Magazine, The Globe and Mail asked us to help them build awareness around its repositioned “Life” and “Style” verticals.
We developed a custom Life/Style wordmark that contrasts a utilitarian sans-serif with a classic fashion-forward serif typeface.
The relaunch was celebrated at the Inside Life/Style Launch Party event that brought together editorial leaders, cultural tastemakers, and brand partners.
With the new Life/Style wordmark in place, we sourced key imagery to support the brand, then worked with The Globe and Mail marketing team to create a series of sponsored social media ads, banner ads, and other promotional items. The immediate goal was to build awareness about the Life/Style offerings and its value to advertisers in the Canadian marketplace.
