Editorial Strategy

Voyageur Magazine

St. Lawrence College’s annual magazine is distributed to over 50,000 alumni and friends of the college. In 2018, we redesigned the publication with the goal of making it more fun, dynamic, and relevant to their increasingly young and diverse audience. We gave it a fresh and modern makeover with bright layouts, bold fonts and playful illustrations peppered throughout. We continue to work with the college annually on the magazine, bringing in a talented mix of illustrators and photographers to elevate Voyageur’s stories and the people they profile. 

“We are beyond excited about the work Studio Wyse team has done with our Alumni magazine. Never before have we had so many calls and letters from graduates who told us how much they enjoyed the issue (and suggestions for topics in future issues). We finally have a magazine that reflects our graduates: interesting, eclectic, warm and engaging. And we couldn’t have done it without the amazing team at Wyse, who could tell what we were looking for, even when we couldn’t always describe it. The alumni magazine represents a huge chunk of our budget, and with the help of Studio Wyse, there is no question that it leverages our tiny Alumni team’s efforts to reach graduates in an effective and engaging way, PLUS it is now being used by our campus partners to showcase the impact our College has on our communities through the stories of our grads.”

Janine Foster, Campaign Director, St. Lawrence College

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