The Moment is a new(ish) podcast from Canadian Business Magazine & Quill that delves into pivotal moments in the journey of Canadian founders and entrepreneurs.
For our branding of The Moment podcast, we developed a wordmark using a distinct revival font with tall proportions to ensure impact and legibility at any scale. Paired with a bright, contemporary colour palette and perched at a jaunty angle, the logo presents a young, friendly vibe to reflect the podcast’s fresh take on business news.
The flexible identity system extends to assets such as the guest cover images for each episode, establishing continuity. It can also be expanded to seamlessly accomodate a range of scenarios, from digital screens to large-scale applications.
