The Creative Destruction Lab is a seed-stage program for massively scalable, science-based companies, run out of the University of Toronto’s Rotman School of Management. We’ve worked with them on two projects this year.
The first, a bookmark to be sent out with CDL Founder, Ajay Agrawal’s new book Prediction Machines: The Simple Economics of Artificial Intelligence. We buried a hidden message in the design, using three separate secret codes. Let us know if you can find them!
The second is their year-in-review report which was given out to all volunteers, participants and delegates at their annual Super Session event. This year’s report took the form of a book, with exposed stitching enveloped alongside other session collateral in a silver ‘space bag’ covered in branded stickers.