Carnivores unite! Branding and collateral for The Grid's annual Burger Week. For one week, dozens of partnering restaurants in Toronto offered a special $5 burger, then joined The Grid for a one-day, burger extravaganza where they offered tiny slider versions of their special burgers, paired with beer and cocktails, musical acts, and a whole lot of fun.
On average, 66 restaurants participated selling 65,000 burgers. Burger Day saw 5,000 attendees eating 42,000 (!) sliders and drinking 3,000 pints of beer.
A portion of the profits were donated to The Stop Community Food Centre.
“We had a really great time. I honestly can’t believe how many people were there on Burger Day. You and your team really outdid yourselves. Everything from the planning and delivery of marketing collateral to event execution on the day of was top-notch. Even after the sliders ran out on Burger Day, we had people coming to the restaurant to see if they could still get the burger as they’d missed out on the sliders at Wychwood Barns. Ultimately, the week brought in tons of new customers, many of whom indicated that they’d be returning.”